| Racers, Fans & Boaters = Our Target Audience! |
| Thanks to the support of local sponsors, local agencies, and the year around work of the Carolina Cup Regatta Committee this will be the 4th year The Carolina Cup Regatta, Inc. has filled the Pasquotank River with power boats International Cup Regatta June 6-7, 2009 To be a sponsor of this great event contact: Contact L.E. Outlaw 252-339-0795 or Bob Kaldahl 252-202-6381 or Sponsor Information Sponsorship Package |
| Picture "courtesy of Canon" |
| Picture "courtesy of Canon" |
Signage:
Flags, signs, and banners will be strategically placed on the Elizabeth City
Waterfront before, and during the Regatta Weekend. The Regatta will also
be promoted on marquees at numerous area businesses.
Flags, signs, and banners will be strategically placed on the Elizabeth City
Waterfront before, and during the Regatta Weekend. The Regatta will also
be promoted on marquees at numerous area businesses.
The Hydroplane Racing Audience
Reach a highly-desirable target demographic of loyal fans in a fun and electrifying
environment.
Motor Sports fans are said to be the most brand loyal in the world. They are very aware of
who sponsors their sport, and they have a strong tendency to support those sponsoring
companies. Sponsorship will allow you to create a lasting bond with a captured audience.
Hydroplane fans are:
• Married with families and children
• Male and female
• 18-44 years old
• Earning an above average household income
• Homeowners
• Employed
• Multiple automobile owners
Reach a highly-desirable target demographic of loyal fans in a fun and electrifying
environment.
Motor Sports fans are said to be the most brand loyal in the world. They are very aware of
who sponsors their sport, and they have a strong tendency to support those sponsoring
companies. Sponsorship will allow you to create a lasting bond with a captured audience.
Hydroplane fans are:
• Married with families and children
• Male and female
• 18-44 years old
• Earning an above average household income
• Homeowners
• Employed
• Multiple automobile owners
Website:
The Carolina Cup Regatta has a year-round web site that includes a wide
variety of information about the Regatta, Sponsors, and vendors. Our
website will be featured on all appropriate media promotion and publicity.
We will offer you the opportunity to link your business home page from
out website.
The Carolina Cup Regatta has a year-round web site that includes a wide
variety of information about the Regatta, Sponsors, and vendors. Our
website will be featured on all appropriate media promotion and publicity.
We will offer you the opportunity to link your business home page from
out website.
| Increase your exposure and market share through increased visibility in newspapers, on the radio, on television and on the Internet. You are not charged each time the boat is seen on television. You are not charged each time pictures of the boat appear in newspapers next to stories that mention your company’s name. You don’t pay for mentions on the radio. This is the optimal kind of exposure. You are not selling anything, per se. Your name and logo are simply seen… again and again. Then in interviews your company gets mentioned and thanked… again and again. Research confirms that the power of this kind of implied credibility is huge. |
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| About Powerboat Racing Marketing In more ways than one, marketing through powerboats is an effective way to build sales, increase brand name awareness and gain market share. Sponsorship at this level is not perceived in the collective mind of the market as traditional adverting, but rather more community involvement. The inherent resistance usually associated with an advertised message is non-existent; you get your marketing message - your story- out to the buying public by being associated with these remarkable racing powerboats. |