| Racers, Fans & Boaters = Our Target Audience! With a goal of reaching our target markets with multiple contacts within a 200-mile radius of Elizabeth City, we are creating a Media Plan that will both inform and generate excitement about Regatta Weekend – 2008! Your sponsorship package will include event advertising targeted to your specific audience and promotional needs. |
| The 3rd Annual Carolina Cup Regatta will be held in Elizabeth City, June 7-8, 2008 |
| Picture "courtesy of Canon" |
| Picture "courtesy of Canon" |
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Media Support
Television:
While the majority of television coverage will be promotional, we will
be working with area cable stations as well as channels in Eastern North
Carolina and Southeast Virginia. Special television considerations may
include:
• Film footage of powerboat racing will be made available to area
channels.
• A media schedule on local cable channel Sky 4 is planned; but not yet
confirmed.
Radio:
For Regatta – 2008, we have negotiated an exclusive radio package
with Max Radio, one of the Mid-Atlantic’s finest groups of radio stations.
The package includes both paid media and promotional announcements
Max Radio’s North Carolina stations:
Beach 104.1 Water Country 94.5 WGAI 560AM WQDK 99.3
And on Hampton Roads stations:
MAX 100.7 Eagle 97.3 ESPN 1310 AM
This wide coverage allows us to successfully reach our target markets
both demographically and geographically. Spots and promotions will run
for approximately 3 weeks during key drive-time hours and throughout
the day, leading up to the Regatta Weekend.
In addition, WGAI-AM in Elizabeth City will broadcast the races live
on Saturday and Sunday, providing Sponsors with on-air exposure
throughout the races. We strongly feel that the line up of Max Radio
profiles our target market and gives us exceptional coverage throughout
our entire marketing area.
Newspaper:
Newspaper coverage will be extended throughout Northeast North
Carolina and Southeast Virginia. We hope to confirm our local
partnership with The Daily Advance for promoting the Regatta. We will
be negotiating a series of ads, promotions and articles leading up to, and
through, the Regatta Weekend.
In addition to the Daily Advance, there will be ads and articles placed
in the following: The Virginian Pilot, The Hampton Roads Daily Press,
The Suffolk News Herald, The Williamsburg Virginia Gazette, The
Smithfield Times, The Raleigh News & Observer, The Coastland Times,
The Outer Banks Sentinel, The Perquimans Weekly, The Chowan Herald,
and The Currituck Independent.
Publicity:
Our Media and Publicity Campaign will kick off with a media launch
on March 1, 2008 and will continue throughout the Regatta Weekend.
We will have a designated Media Coordinator who will help keep the
Regatta prominent in the news. We will also be providing media access
to racing drivers and to Carolina Cup leaders.
Signage:
Flags, signs, and banners will be strategically placed on the Elizabeth
City Waterfront before, and during the Regatta Weekend. The Regatta
will also be promoted on marquees at numerous area businesses.
Website:
The Carolina Cup Regatta has a year-round web site that includes a
wide variety of information about the Regatta, Sponsors, and vendors.
Our website will be featured on all appropriate media promotion and
publicity. We will offer you the opportunity to link your business home
page from out website.
Direct Mail:
From the website, we will conduct our direct mail using E-mail to the
many people requesting additional information on travel,
accommodations, restaurants, etc. in the Elizabeth City area. We will be
contacting them six weeks prior to the Regatta, and again two weeks
prior.
Television:
While the majority of television coverage will be promotional, we will
be working with area cable stations as well as channels in Eastern North
Carolina and Southeast Virginia. Special television considerations may
include:
• Film footage of powerboat racing will be made available to area
channels.
• A media schedule on local cable channel Sky 4 is planned; but not yet
confirmed.
Radio:
For Regatta – 2008, we have negotiated an exclusive radio package
with Max Radio, one of the Mid-Atlantic’s finest groups of radio stations.
The package includes both paid media and promotional announcements
Max Radio’s North Carolina stations:
Beach 104.1 Water Country 94.5 WGAI 560AM WQDK 99.3
And on Hampton Roads stations:
MAX 100.7 Eagle 97.3 ESPN 1310 AM
This wide coverage allows us to successfully reach our target markets
both demographically and geographically. Spots and promotions will run
for approximately 3 weeks during key drive-time hours and throughout
the day, leading up to the Regatta Weekend.
In addition, WGAI-AM in Elizabeth City will broadcast the races live
on Saturday and Sunday, providing Sponsors with on-air exposure
throughout the races. We strongly feel that the line up of Max Radio
profiles our target market and gives us exceptional coverage throughout
our entire marketing area.
Newspaper:
Newspaper coverage will be extended throughout Northeast North
Carolina and Southeast Virginia. We hope to confirm our local
partnership with The Daily Advance for promoting the Regatta. We will
be negotiating a series of ads, promotions and articles leading up to, and
through, the Regatta Weekend.
In addition to the Daily Advance, there will be ads and articles placed
in the following: The Virginian Pilot, The Hampton Roads Daily Press,
The Suffolk News Herald, The Williamsburg Virginia Gazette, The
Smithfield Times, The Raleigh News & Observer, The Coastland Times,
The Outer Banks Sentinel, The Perquimans Weekly, The Chowan Herald,
and The Currituck Independent.
Publicity:
Our Media and Publicity Campaign will kick off with a media launch
on March 1, 2008 and will continue throughout the Regatta Weekend.
We will have a designated Media Coordinator who will help keep the
Regatta prominent in the news. We will also be providing media access
to racing drivers and to Carolina Cup leaders.
Signage:
Flags, signs, and banners will be strategically placed on the Elizabeth
City Waterfront before, and during the Regatta Weekend. The Regatta
will also be promoted on marquees at numerous area businesses.
Website:
The Carolina Cup Regatta has a year-round web site that includes a
wide variety of information about the Regatta, Sponsors, and vendors.
Our website will be featured on all appropriate media promotion and
publicity. We will offer you the opportunity to link your business home
page from out website.
Direct Mail:
From the website, we will conduct our direct mail using E-mail to the
many people requesting additional information on travel,
accommodations, restaurants, etc. in the Elizabeth City area. We will be
contacting them six weeks prior to the Regatta, and again two weeks
prior.
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